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During my internship at DoubleVerify, I was allowed to design a series of social media posts for a product launch along with a carousel-style infographic. There was only one requirement for these social posts– staying within DV's brand guidelines.


These images were posted to DoubleVerify's LinkedIn profile to notify their audience of the upcoming launch of DV Authentic Attention Snapshot. A digital product that allows companies to receive high-level insights into ad campaign performance to

identify improvement opportunities. 

Through deeper analysis of the performance of these social posts,

in collaboration with the Marketing Analytics team, I discovered that GIFs perform better than static images posted to DoubleVerify's LinkedIn. Allowing the company to leverage this to their advantage.

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The above infographic served to inform DoubleVerify's consumers that just because an advertisement received a high number of views doesn't mean that it is capturing user attention. It also lets DoubleVerify's clients know that by using their products they can measure the performance of ads to make improvements.

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